Richard Branson the owner of the ‘glamorous’ airline Virgin Atlantic goes public with a new US $9.5 million first ever-global cinema and TV advert campaign, to strengthen its recovery from the current recession. The 90 second clip, throws the tagline across the Atlantic, ‘Your airline's either got it or it hasn't", supported is the main tag message with the cultic soundtrack ‘Feeling Good’ by Devon trio.
By watching the clip, the advert will guide the audience into a surreal and metaphorical world, where the viewer can experience how glamorous and special ‘it’ could feel to fly ‘high’ with Virgin Atlantic. The ad does remind the younger targeted audience of a ‘sexy’ music video and its iconic image is well featured by showcasing the unique, young and sexy cabin crews serving style.
It is a pleasure to watch, but still lets wait for the actual experience!
Have a look yourself and ‘feel good’ by watching the clip...
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