The ‘Mother’ agency located in London town are really knowing what there up to. A new 90-second advertising campaign will be launched during Saturday night ‘s X Factor ad breaks on ITV channel. The campaign features a brand new release of Jona Lewie’s hit in 1980, called ‘You’ll Always Find Me At The Kitchen At Parties.’ The up-coming UK band will perform throughout the ad, while dancing through four different designed IKEA kitchen parties surrounded by glamorous people.
Clearly, the ad’s aim is to promote IKEA’s kitchen as a social place for people, no matter what age. It is the fun experience for everyone and a great hub for all parties. Also, it seems that the ad could be experienced as a music clip, fully promoted by IKEA.
For me, the super interesting bit of the campaign starts with the fact, that on Youtube (where it will also be shown) the viewer can interactively experience the ad, but will also be able to roll over items featured in the video clip, which will link the viewer by clicking on them onto the IKEA online shop website. It is a smart idea, especially as this will leave the consumer with a different shopping experience behind.
Here is the Youtube video-clip:
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